Martech News
Data Management, Predictive Analytics
Here’s why Radius and Leadspace decided to combine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to …
Commerce & Sales, Ecommerce
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to …
Data Analytics, Data Management, Predictive Analytics
Data 101 to Set Your Data-Driven Marketing Ablaze
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data …
Data Analytics, Data Management
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
The move gives marketers the ability to track the buyer journey across all activation points. Marketo has acquired performance management …
Commerce & Sales, Ecommerce
Eight reasons why every small business needs to have a blog
A blog is technically a base for customers to read all about their favourite companies and their news, while also …
Advertising & Promotion, Commerce & Sales
Four ways to maximise Amazon’s social marketing power
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad …
Social & Relationships, Social Media Marketing & Monitoring
Forrester’s first report on media tech/services spending shows customer experience and AI
Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming …
Social & Relationships, Social Media Marketing & Monitoring
SUBSCRIBE Sprinklr adds AI to its customer experience platform
Built around social media, the company is launching its new Intuition to initially categorize and route social posts related to …
Advertising & Promotion, Commerce & Sales
